Blood. Sweat. Tears.


Reprinted from the Unleash Jacksonville Brilliant Issue.


When you see someone fully embracing their passion—and growing in it—BOOM! It’s pretty darn inspiring, right? Kelly Kinlaw of Fur Sisters has been dedicated to saving dogs from high-kill shelters for many years and always wanted to be able to do more. Save more. Last July, Kelly realized her dream when Fur Sisters opened a 750 square-foot transitional space for dogs coming from urgent situations. In this space, dogs can decompress while waiting for a foster or adopter. This time allowed to transition is so important, because dogs are often too stressed in shelters to show their true personality and they get overlooked time after time. In the week or so that dogs stay at Fur Sisters, they can relax in this calm space while listening to music, enjoying some aromatherapy, and getting lots of treats. They are also tested with cats and other dogs during this time to see what kind of home would be best for them.

Here is where we need to stress that the new space IS NOT an adoption center (although that is one of Kelly’s ultimate goals), and it IS NOT a drop off for found or unwanted animals. But, while it’s true the new space is not an adoption center and you can’t just drop in any ‘ol time, there are always some very amazing dogs hanging out and you may make an appointment to meet them!

Fur Sisters mainly pulls from Putnam, Bradford and Clay county shelters, as these shelters are constantly overcrowded and, unfortunately, euthanize for space. They’ve also taken in some sweet pups from emergency situations, like Norman, who was thrown out of a moving car on Normandy Boulevard, and Angel, who was found in a Walmart Parking lot, completely starved, and the bottom half of her stained yellow and brown—you can figure out from what. You may also have seen Fur Sisters on the news when they helped Louis, a homeless man living in the woods taking care of a pack of dogs. Louis was taking as best of care as he could of the dogs he loved—they were being treated better than he treated himself. Fur Sisters stepped in to help the dogs and are also continuing to help Louis.

Here’s some exciting news for those of you who are looking for a great hair cut and want to meet some dogs at the same time! Kelly has moved her “day job” to be in the same building, so that she can be more efficient in both her rescue work and her making-people-look-gorgeous work. Cuts by Kelly moved to the front of the Fur Sisters space in Jax Beach in September of 2017. Go get your human hairs cut!

The new Fur Sisters location is a fantastic asset to our beach community. If you’d like to become involved (and become a “Fur Angel,” as helpers call themselves), Kelly says they’re always looking for people to help walk and socialize dogs, especially on the weekends. You could take a dog for a beach romp! They also always have a need for chew bones, dry dog food, monetary donations, and fosters—most crucial to save more lives!


Donation items can be dropped off Tuesday through Friday 10-4 or email to coordinate a time, offer volunteer time, or set an appointment to meet some amazing pups!

Fur sisters currently has several dogs they’ve pulled from high-kill shelters in boarding and the bills are piling up. Kindly Donate to Fur Sisters on #GivingTuesday or offer to foster!


Puppy Freedom Day in Jax Beach!

Come join Pineapple and his friends in celebrating ‘Puppy Freedom Day’, Sunday afternoon September 30th.

We’ll meet at the Seawalk Pavilion around 4:30pm to discuss Jax Beach pet issues. Then go for a walk on the beach starting at 5pm to celebrate 6 months of full daily leashed puppy access to the beach.

Beaches Go Green – Beach Clean Up!

BE THE CHANGE. Join us in cleaning up both Atlantic & Neptune beaches. Check-in will begin at 8am. Clean up begins at 8:30am. To reduce waste, please bring your own refillable water bottle or purchase one at Southern Grounds & Co.! Buckets will be provided. Please bring your own gloves if desired.

PLEASE RSVP if you are attending so we have enough buckets!


Beach Cleanup

Post Cinco De Mayo BEACH CLEANUP hosted by Keep Jax Beach Clean! Meeting on the North side of the Pier at 9am.

All supplies needed to clean the beach will be provided along with free water and food (donuts by The Mini Bar and snacks from Trader Joe’s) for volunteers!

TONS of giveaways and PRIZES for the top collectors of the Cigarette Butt Competition and Weirdest Finds!

AFTER PARTY at Mellow Mushroom with free pizza and beer donated by Southern Swells Brewing Co.! Live music from Sol Rydah!


Totally FREE, family friendly, and open to the public!

Win a beach photoshoot with your dog!

Have you ever woke up in the morning and said:
Gosh, I have lots of great blurry photos of my dog! They never sit still!

Golly, I have lots of photos of my dog, but none of us together!

Gee, I’d love to have a large piece of art made of my dog. There’s a perfect space right above my couch.

Daggum, I really want to do a photoshoot with my dog, but I don’t have the cash right now.

Well, shucks! We can help with all that. WIN a photo shoot with our awesome Snout Scout, powered by Woof Creative Photography.

We made it super easy to enter! You can get multiple entries, too!

  1.  Leave a shout out (review) for one or more of your favorite dog-friendly businesses here on!
    Each recommendation is an entry.
  2. Alternatively, or for another entry, you can sucker one of your friends into signing up for our Woof’s Happening Loveletter with this link. They must put your name down as the one who suckered them and you’ll both be entered to win!
  3. Alternatively, or for another entry, leave a comment on this post, telling us a little about your dog and why they should win!

Winner will be announced next Tuesday, April 24 and must act ecstatic.

Good luck!

May Beach Clean Up

Hosted by Sea Shepherd Jacksonville
Meet @ Jacksonville Beach Pier | 503 1st St N, Jax Beach
Bring a bucket or bag and some gloves.