WIN 2 Tickets to See The Secret Life of Pets 2!

We’re psyched to be able to give away tickets to this adorable movie!
Enter for your chance to WIN an admit-two pass to the Jacksonville advance screening of The Secret Life of Pets at Regal Avenues on Tuesday, June 4 at 7pm!

Each option gives you another chance to win:
(You can do one for one entry, or all three for three entries):
1. LIKE Unleash Jacksonville on Facebook + TAG a friend under the contest post (pinned to top)
2. FOLLOW Unleash Jacksonville on Instagram (@unleashjax) + TAG a friend under the contest post
3. Sign up for the Woof’s Happening Newsletter

We’ll select 20 random winners on Monday, June 3rd for FREE 2-person passes!
Eeeeeeek! Good luck!

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Check out the cool new SECRET LIFE OF PETS 2 Snapchat lenses!

 Try the new dog and cat lenses using the snap codes below.










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Illumination’s tenth feature, The Secret Life of Pets 2, is the highly anticipated sequel to the 2016 comedic blockbuster that had the biggest opening weekend ever for an original film, animated or otherwise.

Packed with Illumination’s signature irreverence and subversive humor, this new chapter explores the emotional lives of our pets, the deep bond between them and the families that love them, and answers the question that has long intrigued every pet owner: What are your pets really doing when you’re not at home?

Terrier Max (Patton Oswalt) is coping with some major life changes. His owner (Ellie Kemper) is now married and has a toddler, Liam. Max is so worried about protecting the boy that he develops a nervous tic. On a family trip to a farm, Max and mutt Duke (Eric Stonestreet) encounter canine-intolerant cows, hostile foxes and a terrifying turkey, all of which only elevates Max’s anxiety. Luckily, Max gets some guidance from veteran farm dog Rooster (Harrison Ford, making his animated-film debut), who pushes Max to ditch his neuroses, find his inner alpha, and give Liam a little more freedom.

Meanwhile, while her owner is away, plucky Pomeranian Gidget (Jenny Slate) tries to rescue Max’s favorite toy from a cat-packed apartment with a little help from her feline friend, Chloe (Lake Bell), who has discovered the joys of catnip.

And crazy-but-cute bunny Snowball (Kevin Hart) gets delusions of grandeur that he’s an actual superhero after his owner Molly starts dressing him in superhero pajamas. But when Daisy (Tiffany Haddish), a fearless Shih Tzu, shows up to ask for Snowball’s help on a dangerous mission, he’ll have to summon the courage to become the hero he’s only been pretending to be.

Can Max, Snowball, Gidget and the rest of the gang find the inner courage to face their biggest fears?


Cutest Dog Photo Contest!

Does your pup have what it takes to claim the title of “Cutest Redbones Dog” of 2018? Bring your cute pup to Redbones Dog Bakery and Boutique throughout the month of August to have its picture taken. We will post the pic with your pups name and age on our wall.

The pup with the most likes by September 1st will win a $100 gift certificate from Redbones!!! The 2nd Place winner will receive a $50 gift certificate, and the Third Place winner will receive a $25 gift certificate!

Let the contest begin!!! Woof!

Win a beach photoshoot with your dog!

Have you ever woke up in the morning and said:
Gosh, I have lots of great blurry photos of my dog! They never sit still!

Golly, I have lots of photos of my dog, but none of us together!

Gee, I’d love to have a large piece of art made of my dog. There’s a perfect space right above my couch.

Daggum, I really want to do a photoshoot with my dog, but I don’t have the cash right now.

Well, shucks! We can help with all that. WIN a photo shoot with our awesome Snout Scout, powered by Woof Creative Photography.

We made it super easy to enter! You can get multiple entries, too!

  1.  Leave a shout out (review) for one or more of your favorite dog-friendly businesses here on!
    Each recommendation is an entry.
  2. Alternatively, or for another entry, you can sucker one of your friends into signing up for our Woof’s Happening Loveletter with this link. They must put your name down as the one who suckered them and you’ll both be entered to win!
  3. Alternatively, or for another entry, leave a comment on this post, telling us a little about your dog and why they should win!

Winner will be announced next Tuesday, April 24 and must act ecstatic.

Good luck!

Pups and Sups Dog Surfing Contest

Join us for a fun day on the water surfing with your 4-legged friends to benefit K9s For Warriors. NO EXPERIENCE NECESSARY for your dog to enter to win! Prizes will be awarded for all divisions and the best dressed surfer dog.

$40 / PAW-ticipant. Registration is per dog, not people. You can have as many people attend as you like. Register here:

****Registration is limited to the first 40 Paw-ticipants, so make sure you pre-register for the event!

***Check-in Time:
8:30 am-9:00 am. All contestants must check-in at least 1 hour before their heat. Be ready with surf competitors in the waiting zone prior to your heat. Heats will not be delayed for late arrivals. Dog owners / handler teams of TWO and a dog (no entourages) will enter judging zone and meet the judges prior to entering the water dog handler and catcher and dog must wear the same color bandanna for visibility in the water.

Competition Start Time: 9:00 AM

Weight Divisions / Heats:
Large dogs (51 + lbs.)
Medium dogs (21 lbs. – 50 lbs.)
Small dogs (20 lbs. and under)

All SUP PAW-ticipants will compete with other dogs in the same weight division. They may be launched by their owners OR a handler if the wish. One finalist in each weight division will progress to the finals.

Water Support Teams:
To make sure the judges can see the action and score dogs accordingly, each PAW-ticipants will be allowed: Team of Two”‘ (1) handler/launcher and (1) assistant/catcher.

In addition, a volunteers will be available for catching dog’s closer to shore. Volunteer will meet you and your dog before each heat; owner/handler will debrief on how to handle the dogs and retrieve the surfboard and re-entry into the waves. Volunteers will assist in catching dogs as they come in, If no assistance is needed please kindly inform the staff. Any unsportsmanlike conduct will be grounds for immediate disqualification and/or If no assistance is needed please kindly inform the staff. Any unsportsmanlike conduct will be grounds for immediate disqualification and/or expulsion from event.

All dogs MUST wear a life vest while paddling and surfing. NO EXCEPTIONS PLEASE. This is for the safety of all PAW-ticipants and their team. All dogs, handlers and designated catcher must wear contest-provided Bandanna so they are visible by judges. Colors are assigned for each comPAWtitor. Leashing dogs to the board is not allowed. Dogs should be under voice command, though leashes can be hooked on the lifejacket used to catch dogs from running once on-shore. No choke chains, prong/pinch or rope collars allowed while surfing. Training/slip collars used in the water will result in a 2pt deduction

Scoring/Judging Criteria:
We want this to be a learning and fun opportunity for the teams with no pressure. The judges will score on: the biggest wave, longest ride, best style laying down, sitting or standing, best wipe out, and biggest crowd pleaser. We hope to start something fun that you and your sur-fur can do together.

Who is K-9’s for Warriors?
This worthy cause raises, trains and provides service animals for returning military personnel with Post-traumatic Stress. From PTSD to brain injuries and more, these hard-working dogs are dedicated to helping our Military warriors return to civilian life with dignity and independence. Whether you participate in our competition, donate your time or money, or simply join us for a fun day on the beach, your support is greatly appreciated. Find out more at